How to Create a Killer Musician Website
Learn how to create a website that reflects who you are as an artist and launches you closer to your dreams.
1 Hour
5 Sections
Created in partnership with
Your website is more than just a place for fans to listen to your music. It's where you establish your brand as an artist, band, producer, or performer; gather email addresses from people who actually want to hear from you; and sell directly to your fans without going through any middlemen. The good news is that it's easier than ever to create a stellar site of your own, and you don't need to know how to code or hire a developer.
In this free course, we'll hear from Delaney Gibson, Chief Artist and founder of the creative agency, CCXA, about her best practices for putting together an effective, easy-to-update website, and how your website fits into a more comprehensive marketing strategy for your project. Sign up today to get a 30-day free trial of Bandzoogle so you can put your learning into action right away. You'll also get 15% off your first year of Bandzoogle membership!
Delaney Gibson
Designer, Art Director, Artist
Delaney owns a wealth of lessons learned from an impressive career in music as a performer and singer-songwriter. She’s a classically trained vocalist and multi-instrumentalist, but is best known for her knockout performances as an independent and signed recording artist, as well as on international stages, backing the likes of Barbara Streisand, David Foster, and Barry Manilow. She’s played over 1,000 engagements across the US and Europe and has performed live on the BBC, on the Fox TV Show, “Boston Public” and the MTV Show, “My Own” amongst others.
Course Outline
Section 1
Introduction
Welcome to the Course
Meet Delaney
Section 2
Why Build a Website?
Why Websites?
5 Reasons to Have a Website
The Importance of Your Email List
Outlining Your Audiences
Goals in Action
Activity: Decide on Why
Section 3
Creating the Content
What Makes a Great Website
Common Site Architecture
Branding 101
Effective Branding in Action
Making Great Photos
Activity: Analyze a Website You Love
Bonus: Inspect
Section 4
Building Your Site
How to Build Your Site
Which Platform to Use?
Data Data Data
Mobile Compatibility
Device View Mode
Common Integrations
A Beginner's Guide to SEO
Section 5
Fitting It into Your Strategy
Making Your Site Count
To Blog or Not to Blog
Making the Most of Your Email List
Promoting Your Site
What's Next
MORE INFORMATION
Who is this course for?
This course is specifically created for independent musicians and artists considering how to move their careers forward by building a website. If you already have a website, you can also take the course to make sure that you're getting the most from your online properties.
What's a Bandzoogle?
Bandzoogle is a platform that empowers musicians to build effective websites for their music. You don't need to use Bandzoogle to take this course, but it's one of several great options for hosting your website that we'll discuss within the course — and they've included a special offer within for Soundfly students.
Are there any requirements?
All you need to take this course is a music project you want to promote. It will help if you also have high-quality artist images to use as the visual foundation for your website.
How long does it take?
It takes about an hour to go through all the videos and readings in this free course.
Who created the course?
This course features interviews with Delaney Gibson, a creative director and musician based in Austin, TX who has built dozens of sites and worked with countless artists on their brand presence online. Many of the lessons were also created by the Soundfly Team with input from our friends at Bandzoogle.
What can I expect to get out of it?
You'll learn how a website can support your goals, what types of content the best musician websites share, which platforms are the best for publishing and hosting, and how to fit a website into your longer strategy. You will also encounter many examples of other websites along the way and how those sites support the artists that built them.